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포스코뉴스

뉴스룸

Smart POSCO Family

뉴스 게시판
TNPC attracts European market with customized services
카테고리
뉴스종합
날짜
2015-07-30
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  • - Global POSCO in Europe

     Providing customer-oriented strategies such as Early Vendor Involvement

     

    Established in Turkey, POSCO-TNPC(President An Ju-yong) is POSCO’s first automotive flat processing center in Europe with annual processing capacity of 160,000 tons.

     

    POSCO established POSCO-TNPC in 2009 to enter into auto market of Europe and Turkey and has started its operation since 2010.

     

    POSCO-TNPC is located in the Northwestern region of Turkey where not only global carmakers such as Renault, FIAT, Ford and Toyota but also over 200 auto components manufacturing plants including BOSCH, Delphi and Valeo cluster together. About 80 percent of finished cars produced in this region are exported to Europe and America.

     

    POSCO-TNPC is providing customized service processing automotive sheets according to the specification of each car.

     

    At the beginning of the operation, POSCO-TNPC had difficulties in securing customers due to high tariffs and Turkish steel industry’s unfriendly attitude towards foreign companies. In order to respond to this, POSCO-TNPC launched into the market with customer-oriented strategies such as “Early Vendor Involvement” (EVI) which involves customers in the product development process from the early stage.

     

    POSCO-TNPC carried forward Solution Marketing for customers including Turkey’s No.1 auto components manufacturers, global carmakers and precision transformer companies and made visible progress by obtaining new contracts after offering high quality steel products to customers.

     

    With the stable foundation of affiliate management based on these successes, POSCO-TNPC is striving to find new business opportunities in areas such as stainless steel, electrical steel and alloy steel. Also this year, POSCO-TNPC will diversify its sales products to include Alcosta, Non-Oriented electrical steel (NO) and automotive pipes through co-marketing activities with group affiliates such as POSCO C&C and local customers. Furthermore, the company aims to reduce processing cost and maximize new order takings with the goal of 15 percent increase in sales compared to last year.

     

    In 2020, Korea-Turkey Free Trade Agreement (FTA) comes into effect and Korean products will be tariff-free in Turkey. POSCO-TNPC will establish a solid foothold in European market with POSCO’s technological strength and price competitiveness. ?   

    By Lee Su-yeon, Brand Marketing Group

      

    ▶ POSCO-TNPC, POSCO’s first automotive flat processing center in Europe has been providing customized processing services to customers including major global carmakers after its establishment in 2009.

     

     

     

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