The core keyword of POSCO¡¯s brand identity is ¡®trust.¡¯
POSCO¡¯s trust is the power that made the POSCO family (group companies, subsidiaries) and customers, the people, government, and stakeholders cooperate together for co-prosperity and form the foundation of Korea¡¯s industrialization. Based on the power of this trust, POSCO will continuously strive for innovation to lead the future¡¯s industry, creating lives of more abundance for the people.
The brand slogan is a way to efficiently communicate POSCO¡¯s brand identity while also proclaiming and promising the value POSCO strives for to others.
POSCO¡¯s slogan, ¡°We move the world in silence,¡± expresses the dynamics of opening the world¡¯s tomorrow based on boundless trust and POSCO¡¯s position always by the people¡¯s side making life more secure.