Fundamental Principles

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Fundamental Principles

1. Respect for Customers

  • Recognizing that customers' trust and success is the future for us, we will always respect customers' opinions, understand customers and create values that are helpful for customers' growth.

2. Protection of Investors

  • We will maximize investors' values by realizing legitimate profits through transparent decision making and effective management activities.

3. Happy Workplace

  • We will pursue personal growth and corporate development by maintaining work and life balance, and create a happy workplace by establishing a corporate culture of mutual respect.

4. Win-Win Management

  • We will establish fair trade system based on mutual trust and build a corporate eco-system where interested parties co-exist and grow together.

5. Environmental Management

  • We will establish an environmental management system, strengthen our ability to deal with environmental risks and implement environment-friendly management through open communication.

6. Corporate Citizenship

  • We will contribute to the growth of the country and society by fulfilling our responsibilities and duties as a global corporate citizen.

7. Human Rights Management

  • We will respect human rights, support international standards for human rights and strengthen dignity of all interested parties by improving freedom, safety and quality of life.

8. Ethics Management

  • As a global enterprise, we will nurture ethical corporate culture by performing management activities faithful to basic principles and complying with laws and ethics.

Self diagnosis

  • 01. Would I be embarrassed if what I am doing was made public?
  • 02. Are my time and position being used for the company?
  • 03. Am I making undue demands on my fellow workers and business contacts?
  • 04. Am I putting my full effort into my work?
  • 05. Is this really the best way to accomplish the task?